Generative Engine Optimization
Generative Engine Optimization for the AI era. Shape what answer engines learn, trust, and cite.
Get your free auditThe shift
Your buyers no longer scroll ten blue links. They ask ChatGPT, Perplexity, and Claude — and act on the single answer they get back. Generative Engine Optimization makes your brand that answer: learned, trusted, cited, and recommended by the models shaping the decision.
Why it matters
SEO earned you a ranking. GEO earns you the recommendation. When an assistant names three providers and yours isn’t one of them, you never reach the shortlist — and you never see the demand you lost.
SEO vs GEO
GEO is not SEO with new keywords. The surface, the question, the competition, and the measurement all change — here is the whole shift on one screen.
| Dimension | SEO | GEO |
|---|---|---|
| The surface | A results page — ten blue links and ads. | One synthesized answer, delivered with confidence. |
| The question | Typed keywords: “phuket luxury resort”. | A full question: “Which Phuket resort should I book for a family of five?” |
| What you compete for | A ranking position — page two still exists. | A place in the answer — named, or nowhere. |
| What wins | Keywords, backlinks, technical health. | Consistent facts, trusted sources, structure a model can read and cite. |
| How you measure it | Rankings and traffic, visible in analytics. | Invisible in analytics — you have to ask the engines and score what comes back. |
That last row is why Salience exists — we ask at scale, score the answers, and keep the evidence. The full comparison, in plain language →
How it works
We run the questions your buyers actually ask across the leading answer engines, score what comes back, and hand you a prioritized plan to move into the answer.
We ask the exact questions your buyers ask, across the leading answer engines, and capture how — and whether — you appear.
A GEO Score, your rank in your category, and your share of AI voice against the competitors you actually face.
A prioritized roadmap of the content, sources, and signals that move you into the answer — then a re-audit to prove it worked.
Learn
A growing library of guides on Generative Engine Optimization — what it is, how the models pick who to name, and how to measure and improve your presence in AI answers. In nine languages.
Pricing
Most agencies make you book a call to hear a number. We’d rather the call be about your numbers — start with the free audit, then pay monthly for as long as it earns its keep.
See where you stand.
Know the moment it changes.
See the whole market.
Move the score.
Billed monthly, never annually. Prices in USD. Intelligence is scoped to your portfolio; services engagements are quoted after the audit as a fixed price.
Become the answer
We’ll run a visibility audit for your brand across the engines your buyers use — and show you exactly what to fix.