Field notes
Each note is a dated read of live AI answers — the full sample size, the method, and the limits printed alongside the finding. Figures are frozen to their measurement window; the continuously updated view lives at the Hotel AI Index.
Field note 01 · 19 August 2026 · measured July–August 2026
Eight AI answer engines — four Western, four Chinese — asked the questions travellers actually ask about Phuket. The two halves of the AI market named different winners and reasoned from different evidence entirely. A Western-only audit sees half the picture.