Public benchmark · updated from live audits

The Hotel AI Index.

When travellers ask an AI where to stay, these are the properties it names. Measured across Western and Chinese answer engines — the half of the market most benchmarks never test — from the real questions guests ask.

Read this before the tables

  • Live engine answers only — no synthetic or demonstration data enters this page.
  • Brand-specific questions are excluded, so no property is inflated by questions asked about it by name.
  • A market publishes only past 100 measured answers; every table prints its sample size and window.
  • Share of AI voice is an observation about public AI outputs, not a score we assign — full method at /methodology.
  • Inclusion reflects measurement, never a commercial relationship.

Phuket · Luxury Resorts

373 answers · 8 engines (164 Western / 209 Chinese) · Jul 2026 – Aug 2026

#PropertyShare of AI voiceWestern enginesChinese enginesNamed by
1Trisara72%62%79%CN strong8 engines
2Amanpuri68%59%76%CN strong8 engines
3Rosewood Phuket39%27%48%CN strong7 engines
4Banyan Tree Phuket32%26%37%8 engines
5Keemala26%27%25%8 engines
6Sri Panwa20%13%25%8 engines
7Six Senses Yao Noi16%14%18%7 engines
8Anantara Layan Phuket Resort12%12%12%7 engines
9COMO Point Yamu7%2%11%5 engines
10The Nai Harn7%4%10%5 engines

Sources deciding this market: vertexaisearch.cloud.google.com · google.com · tripadvisor.com · youtube.com · banyantree.com · anantara.com

Phuket · Wellness & Longevity

121 answers · 8 engines (50 Western / 71 Chinese) · Jul 2026

#PropertyShare of AI voiceWestern enginesChinese enginesNamed by
1Kamalaya39%24%49%CN strong7 engines
2Chiva-Som36%32%38%6 engines
3Amanpuri23%22%24%8 engines
4RAKxa Integrative Wellness16%32%4%CN gap4 engines
5Absolute Sanctuary14%10%17%7 engines
6Six Senses Yao Noi7%0%13%4 engines
7Thanyapura Health & Sports Resort7%2%10%3 engines
8Keemala7%6%7%5 engines

Sources deciding this market: vertexaisearch.cloud.google.com · google.com · tripadvisor.com · layanlifephuket.com · chivasom.com · healthi-life.com

Bangkok · Heritage Boutique

110 answers · 7 engines (38 Western / 72 Chinese) · Jul 2026

#PropertyShare of AI voiceWestern enginesChinese enginesNamed by
1The Siam66%58%71%7 engines
2Mandarin Oriental, Bangkok34%32%35%5 engines
3Capella Bangkok26%11%35%CN strong5 engines
4Sala Rattanakosin25%8%35%CN strong5 engines
5Chakrabongse Villas25%32%22%6 engines
6The Peninsula Bangkok19%13%22%7 engines
7Praya Palazzo13%24%7%CN gap6 engines
8Riva Surya Bangkok11%3%15%4 engines

Sources deciding this market: vertexaisearch.cloud.google.com · tripadvisor.com · expedia.com · youtube.com · thehoteljournal.com · travelocity.com

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