Public benchmark · updated from live audits

The Hotel AI Index.

When travellers ask an AI where to stay, these are the properties it names. Measured across Western and Chinese answer engines — the half of the market most benchmarks never test — from the real questions guests ask.

Read this before the tables

  • Live engine answers only — no synthetic or demonstration data enters this page.
  • Brand-specific questions are excluded, so no property is inflated by questions asked about it by name.
  • A market publishes only past 100 measured answers; every table prints its sample size and window.
  • Share of AI voice is an observation about public AI outputs, not a score we assign — full method at /methodology.
  • Inclusion reflects measurement, never a commercial relationship.
  • Deep dive: the field note on how the Western and Chinese halves of this data diverge.

Phuket · Luxury Resorts

487 answers · 8 engines (210 Western / 277 Chinese) · Jul 2026 – Sept 2026

#PropertyShare of AI voiceWestern enginesChinese enginesNamed by
1Trisara74%65%81%CN strong8 engines
2Amanpuri71%64%75%8 engines
3Rosewood Phuket39%29%47%CN strong7 engines
4Banyan Tree Phuket33%26%38%8 engines
5Keemala27%30%25%8 engines
6Sri Panwa21%16%25%8 engines
7Six Senses Yao Noi16%12%19%7 engines
8Anantara Layan Phuket Resort12%12%12%7 engines
9COMO Point Yamu9%4%12%6 engines
10The Nai Harn7%3%10%6 engines

Sources deciding this market: youtube.com · tripadvisor.com · google.com · reddit.com · banyantree.com · anantara.com

Phuket, Thailand · luxury beachfront resorts

334 answers · 7 engines (145 Western / 189 Chinese) · Sept 2026

#PropertyShare of AI voiceWestern enginesChinese enginesNamed by
1Trisara54%50%58%7 engines
2Rosewood Phuket49%50%49%7 engines
3Amanpuri44%41%46%7 engines
4Banyan Tree Phuket28%28%28%7 engines
5The Surin Phuket24%25%24%7 engines
6Sri Panwa20%17%23%7 engines
7The Shore at Katathani18%24%13%6 engines
8Keemala16%19%13%7 engines
9The Nai Harn14%14%14%7 engines
10JW Marriott Phuket Resort & Spa13%13%14%7 engines

Sources deciding this market: tripadvisor.com · anantara.com · go2-thailand.com · travelguidestip.com · phuket101.net · southeastasiasimplified.com

Hong Kong · Luxury Hotels

162 answers · 8 engines (70 Western / 92 Chinese) · Jul 2026

#PropertyShare of AI voiceWestern enginesChinese enginesNamed by
1The Peninsula Hong Kong56%43%65%CN strong8 engines
2Rosewood Hong Kong43%41%45%7 engines
3Four Seasons Hotel Hong Kong34%29%38%7 engines
4The Ritz-Carlton, Hong Kong30%26%33%8 engines
5The Upper House25%17%30%7 engines
6Mandarin Oriental, Hong Kong19%19%18%8 engines
7The Langham, Hong Kong12%14%10%8 engines
8香港半岛酒店7%6%9%5 engines
9香港四季酒店7%7%7%7 engines
10香港文华东方酒店6%9%4%5 engines

Sources deciding this market: fourseasons.com · google.com · youtube.com · rosewoodhotels.com · peninsula.com · mandarinoriental.com

Phuket · Wellness & Longevity

121 answers · 8 engines (50 Western / 71 Chinese) · Jul 2026

#PropertyShare of AI voiceWestern enginesChinese enginesNamed by
1Kamalaya39%24%49%CN strong7 engines
2Chiva-Som36%32%38%6 engines
3Amanpuri23%22%24%8 engines
4RAKxa Integrative Wellness16%32%4%CN gap4 engines
5Absolute Sanctuary14%10%17%7 engines
6Six Senses Yao Noi7%0%13%4 engines
7Thanyapura Health & Sports Resort7%2%10%3 engines
8Keemala7%6%7%5 engines

Sources deciding this market: chivasom.com · youtube.com · healingholidays.com · layanlifephuket.com · luxewellnessclub.com · kamalaya.com

Luang Prabang, Laos · luxury heritage hotels

112 answers · 7 engines (48 Western / 64 Chinese) · Sept 2026

#PropertyShare of AI voiceWestern enginesChinese enginesNamed by
1Sofitel Luang Prabang43%38%47%7 engines
2Avani+ Luang Prabang39%44%36%7 engines
3Amantaka38%35%41%7 engines
4Rosewood Luang Prabang36%35%36%7 engines
5Belmond La Résidence Phou Vao27%13%38%CN strong6 engines
6Satri House21%19%23%6 engines
7Maison Dalabua12%6%16%7 engines
8Villa Maly10%0%17%CN strong4 engines
9Pullman Luang Prabang9%13%6%5 engines
10Villa Santi Hotel7%4%9%3 engines

Sources deciding this market: tripadvisor.com · avanihotels.com · booking.com · rosewoodhotels.com · expedia.com · trip.com

Bangkok, Thailand · luxury hotels

111 answers · 7 engines (48 Western / 63 Chinese) · Sept 2026

#PropertyShare of AI voiceWestern enginesChinese enginesNamed by
1Capella Bangkok50%48%52%7 engines
2Mandarin Oriental Bangkok50%46%52%7 engines
3Rosewood Bangkok44%38%49%7 engines
4Park Hyatt Bangkok40%38%41%7 engines
5The Siam38%33%41%7 engines
6The Peninsula Bangkok32%25%37%7 engines
7Four Seasons Hotel Bangkok at Chao Phraya River24%27%22%7 engines
8The Sukhothai Bangkok20%19%21%7 engines
9Siam Kempinski Hotel Bangkok12%17%8%7 engines

Sources deciding this market: tripadvisor.com · marriott.com · guide.michelin.com · trip.com · rosewoodhotels.com · expedia.com

Bangkok · Heritage Boutique

110 answers · 7 engines (38 Western / 72 Chinese) · Jul 2026

#PropertyShare of AI voiceWestern enginesChinese enginesNamed by
1The Siam66%58%71%7 engines
2Mandarin Oriental, Bangkok34%32%35%5 engines
3Capella Bangkok26%11%35%CN strong5 engines
4Sala Rattanakosin25%8%35%CN strong5 engines
5Chakrabongse Villas25%32%22%6 engines
6The Peninsula Bangkok19%13%22%7 engines
7Praya Palazzo13%24%7%CN gap6 engines
8Riva Surya Bangkok11%3%15%4 engines

Sources deciding this market: youtube.com · tripadvisor.com · expedia.com · thehotelguru.com · booking.com · agoda.com

Langkawi, Malaysia · luxury rainforest resorts

108 answers · 7 engines (46 Western / 62 Chinese) · Sept 2026

#PropertyShare of AI voiceWestern enginesChinese enginesNamed by
1The Datai Langkawi93%89%95%7 engines
2The Ritz-Carlton, Langkawi49%61%40%CN gap7 engines
3Four Seasons Resort Langkawi39%28%47%CN strong7 engines
4Four Seasons Langkawi9%13%6%5 engines
5The Andaman Langkawi7%4%10%4 engines

Sources deciding this market: tripadvisor.com · thedatai.com · reddit.com · fourseasons.com · berjayahotel.com · expedia.com

Luang Prabang, Laos · luxury heritage resorts

108 answers · 7 engines (46 Western / 62 Chinese) · Sept 2026

#PropertyShare of AI voiceWestern enginesChinese enginesNamed by
1Rosewood Luang Prabang71%80%65%CN gap7 engines
2Amantaka69%65%73%7 engines
3Sofitel Luang Prabang61%52%68%CN strong7 engines
4Belmond La Résidence Phou Vao44%28%55%CN strong6 engines
5Satri House28%17%35%CN strong7 engines
6Avani+ Luang Prabang24%26%23%6 engines
7Villa Maly10%2%16%5 engines
8La Résidence Phou Vao9%22%0%CN gap2 engines
9Maison Dalabua6%4%8%4 engines
10The Luang Say Residence6%0%10%2 engines

Sources deciding this market: tripadvisor.com · rosewoodhotels.com · thehotelguru.com · booking.com · expedia.com · aman.com

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